A Clean Database
Is a Revenue Asset
Duplicate records, invalid emails, and decayed contact data silently drain your pipeline. Our automated cleansing engine restores accuracy, boosts deliverability, and keeps your CRM compliant — in 48 hours.
Everything your data hygiene programme needs
Automated Deduplication
AI-powered fuzzy matching identifies and merges duplicate records across your CRM — even when names, emails, or company formats differ.
Email Validation
Real-time SMTP verification and syntax checks ensure every email address in your database is deliverable before you send.
Suppression List Management
Automatically apply opt-out, unsubscribe, and DNC lists across all campaigns to stay compliant and protect sender reputation.
Data Decay Detection
Identify stale records — job changes, company closures, outdated phone numbers — and flag or remove them before they damage deliverability.
Standardisation & Formatting
Normalise job titles, company names, phone formats, and address fields to a consistent schema across your entire database.
GDPR Erasure Processing
Automate right-to-erasure requests with full audit trails, ensuring your database stays compliant with GDPR, CCPA, and global privacy laws.
Clean data in four steps
Connect your data source
Upload a CSV, connect your CRM via native integration, or push records through our REST API.
Automated analysis
Our engine scans for duplicates, invalid emails, formatting inconsistencies, and decayed records.
Review & approve
A cleansing report surfaces every change with confidence scores. You approve in bulk or record by record.
Clean data delivered
Receive your cleansed database via CSV, direct CRM sync, or API — with a full compliance audit trail.
Before and after cleansing
When teams turn to data cleansing
Ready to clean your database?
Get a free data health audit — we will scan a sample of your records and show you exactly what needs fixing before you commit.